Digital Direct Expands its Retail Network with Growing Opportunities in ICT Retailing in Nigeria.


Just few days into the 2014 and with our projections in the tech ecosystem in NigeriaDigital Direct, a fast rising ICT Retailing and Consulting Company, is planning big for 2014. The company that is responsible for revolutionizing ICT retail with an innovative and inspiring contact-based retail model in Lekki Phase 1 has commenced the expansion project of its retail branch network through launching branches in Abuja, Port Harcourt and Awka in 2014. The new branches would bear the hallmarks of the Digital Direct outlet – breath taking ambience of the showroom, best prices for the latest technology/computing products, capacity for high volume transactions, grade A after sales support and a technology training center assured Mr. Tolu Ijogun, Managing Director, Digital Direct while speaking to the media on his 2014 plans.

Mr. Ijogun said that the huge expansion program was triggered by the success of the Digital Direct Experience store in Lekki Phase 1, Lagos judged not just from the outstanding financial performance, but also from the testimonies of satisfaction by Clients of Digital Direct Lekki, Lagos. Mr Ijogun further stated that the new branches would continue with the tradition of triggering an encounter between the consumer and the technology of renowned OEMs globally and Locally – HP, Microsoft, Samsung, Dell, Zinox, Toshiba, Lenovo, Canon, Huawei, Cisco, Dlink etc. He assured that, as in Lagos, there will be OEM presence in the new branches to cater to all technical and product enquiries, backed by highly skilled and efficient workforce to ensure maximum client satisfaction and service delivery. In addition, each branch would have a training facility capable of training between 1-50 people on all Hardware and Software products under the Digital Direct portfolio  Continue

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